Timothy Daniell
1 min readMay 8, 2019

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Nice model. I’ve tried something resembling this a few times with varying success. My learnings would be:
- the grouping is the most important step. There’s a product craft in that, coming up with groups that best represent the model of the user and the product

-totally agree on ‘benefit focussed’. this is also where you switch from idea/solution mode to solution-agnostic problem mode. I often see people fail to recognise the importance of that.

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Timothy Daniell
Timothy Daniell

Written by Timothy Daniell

European internet product builder. Formerly Tonsser & Babbel, now consulting at permutable.co & building curvature.ai

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